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From Concept to Market with ICMAD

Key factors to a successful launch and beyond.

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By: TOM BRANNA

Editor

At HBA Global Expo, it’s all about innovation, development and distribution within the beauty industry. Companies look to this annual event for“the next big thing” and how to make it happen. Therefore, the Independent Cosmetic Manufacturers and Distributors (ICMAD) hosted a special workshop, “ICMAD: Building Your Company from Concept to Market: How to Develop, Nuture and Grow Your Brand,” today to a packed conference room. ICMAD’s mission is to represent, foster and educate the growth and pro...

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